Industry · Regulation & law · published 2026-09-30T00:00:00+00:00 · via PocketGamer.biz

EU consumer authorities press major publishers on virtual currency practices

The Consumer Protection Cooperation Network, a group of EU national authorities, is examining whether several major publishers comply with last year's Key Principles for in-game virtual currencies. It has contacted companies including Activision Blizzard, King, Mojang, Riot Games, Supercell and Ubisoft, with titles such as Candy Crush Saga, Minecraft, Clash of Clans and Valorant under review. The network warned that unresolved concerns could prompt enforcement by national regulators, though the enforceability under current EU consumer law remains uncertain.

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The Consumer Protection Cooperation Network consists of EU national consumer authorities. It has asked eleven named companies—including Activision Blizzard, King, Mojang, Riot Games, Supercell and Ubisoft—to align their virtual-currency practices. The review covers titles such as Candy Crush Saga, Minecraft, Clash of Clans, Valorant, Diablo Immortal and Call of Duty Mobile. Authorities chose these games because of their wide reach, cross-device availability and differing age ratings.

The inquiry follows last year’s Key Principles, which urged clear pricing, no hidden costs or forced currency purchases, withdrawal rights, and protection for vulnerable consumers, especially children. The CPC said talks with industry did not produce satisfactory results and that many firms made no substantive changes. Star Stable Entertainment has already faced action. National enforcement could follow, though whether current EU consumer law supports it remains uncertain.

Count: first paragraph ~60? Let's count. "The Consumer Protection Cooperation Network consists of EU national consumer authorities. It has asked eleven named companies—including Activision Blizzard, King, Mojang, Riot Games, Supercell and Ubisoft—to align their virtual-currency practices. The review covers titles such as Candy Crush Saga, Minecraft, Clash of Clans, Valorant, Diablo Immortal and Call of Duty Mobile. Authorities chose these games because of their wide reach, cross-device availability and differing age

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This summary is AI-generated and original to You Don't Know Games; the linked article is the authoritative source. Original headline: “Europe's CPC targets King, Supercell, Mojang and others over virtual currencies.” Browse more stories.