MTG sets sights on doubling gaming business with AI and selective acquisitions
Modern Times Group aims to double in size over the next three to five years while expanding its use of AI tools. CEO Maria Redin said the company will pursue selective acquisitions and organic growth, following deals such as the $620m purchase of Plarium. MTG's games portfolio includes InnoGames, Snowprint Studios, Hutch, Ninja Kiwi, Futureplay, PlaySimple and Plarium.
Swedish digital entertainment company MTG aims to double its gaming business within three to five years, using selective acquisitions, organic growth and expanded AI tooling. Its portfolio includes InnoGames, Snowprint Studios, Hutch, Ninja Kiwi, Futureplay, PlaySimple and Plarium, the Raid: Shadow Legends developer bought from Aristocrat Leisure for $620m after Aristocrat left gaming to focus on casinos.
CEO Maria Redin says scale matters only when it supports relevant, beloved games. She describes a shared ecosystem where financially sound studios receive group technology, marketing support and lessons, and says MTG is studying markets such as Türkiye, China and Vietnam for genre diversification.
Consolidation and AI adoption by major game companies could affect players, developers and workers. Players may see more cross-studio franchises and live-service titles, while smaller studios could face pressure to join larger groups or compete with shared technology and marketing. Employees may encounter restructuring or new production roles as AI tools spread. Greater market concentration might influence game variety and pricing, though MTG's stated selective approach and studio autonomy may limit near-term effects.