Jagex investigates unauthorized generative AI use in RuneScape promotional content

Jagex removed a RuneScape 3 trailer after discovering that an external production partner used generative AI contrary to explicit agreement, resulting in visible errors including malformed hands and anachronistic imagery. The developer stated this marks the second instance of unauthorized AI use by trusted partners and announced it will overhaul its review processes and work with community creators on future promotional materials. Jagex has reiterated its policy against generative AI in any player-facing content or marketing assets.

This incident represents a pattern of concern at Jagex rather than an isolated mistake. The developer had previously discovered unauthorized AI use in partnership work with 100 Thieves, suggesting that contractual agreements alone have proven insufficient safeguards. The visible flaws in the trailer—anatomical errors and stylistic inconsistencies—underscored broader quality control issues beyond ethical considerations, making the removal and process overhaul a practical necessity alongside a values statement.

Jagex leadership had previously outlined a nuanced position on AI adoption, distinguishing between permissible uses in internal development tools and strictly prohibited applications in player-facing content and marketing. The company's commitment to external audits of partner work indicates recognition that oversight mechanisms require systematic strengthening to prevent future breaches of stated policy.