New Awards to Honor Excellence in Video Game Marketing and PR
Chris Dring has launched The Game Business Marketing Awards to recognize standout marketing and PR campaigns in the video game industry for 2026. The awards aim to spotlight campaigns that deliver strong impact, creativity, and measurable ROI. Submissions are open for games, expansions, or new seasons released in 2026, with winners to be announced on December 10, 2026.
The Game Business Marketing Awards, launched by Chris Dring, will recognize marketing and PR excellence for video games, expansions, or new seasons released in 2026. Submissions are open to campaigns demonstrating creativity, measurable ROI, and strong audience impact. Winners will be selected by a panel at The Game Business and announced on December 10, 2026—coinciding with The Game Awards, signaling a growing emphasis on acknowledging behind-the-scenes efforts in game launches.
This initiative may elevate the visibility of marketing and PR professionals within the gaming industry, potentially encouraging greater investment in strategic communication. As game launches become more competitive, recognizing these roles could influence studio hiring practices and internal prioritization of marketing teams. However, its broader societal impact remains limited to shaping industry culture rather than altering public engagement with games.