Matt Hall, Creator of Crossy Road, Joins Atari as Mobile Games Executive
Matt Hall, co-founder of Hipster Whale and creator of the hit game Crossy Road, has been appointed Executive Vice President of Mobile Games at Atari. He will lead the company’s cross-platform mobile strategy and help shape its future mobile game portfolio. His appointment signals Atari’s renewed focus on mobile gaming innovation.
Matt Hall’s move to Atari marks a strategic shift toward mobile-first development for the historic gaming brand. As co-founder of Hipster Whale and creator of Crossy Road—a game that achieved global success through simple mechanics and addictive gameplay—Hall brings proven expertise in mobile game design and player engagement. His new role as Executive Vice President of Mobile Games positions him to influence Atari’s upcoming titles and cross-platform initiatives.
This appointment may signal a broader industry trend of legacy gaming companies revitalizing their brands through mobile innovation. Gamers and developers alike could see more accessible, high-quality mobile experiences from Atari, potentially reshaping expectations for mobile gaming. The move may also encourage other studios to prioritize mobile platforms, influencing how content is created and consumed.